Social Media Marketing

The textbook "Social Media Marketing: Theory and Practice" is a comprehensive guide to social media marketing, featuring updated research and practical applications. It is a must-read for students and practitioners of social media marketing, written by Professor Tracy L. Tuten.

Format: Unspecified
Length: 464 pages
Publication date: 27 November 2023
Publisher: SAGE Publications Ltd

The definitive guide to social media marketing, widely recognized as the industry standard and a cornerstone of success for students and professionals alike. Written by acclaimed author and marketing professor Tracy L. Tuten, this fifth edition has been meticulously revised to reflect the most recent advancements in social media marketing research and practice. Packed with new case studies and examples featuring renowned brands like Apple, Cadbury, LUSH Cosmetics, and Zoom, it offers a comprehensive and practical understanding of the field. Whether you're a marketing student seeking to excel in your studies or a professional looking to advance your career, this book is an essential resource that will help you achieve your goals. Don't miss out on this invaluable guide to social media marketing excellence!
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics, and Zoom.

A must-read for all students and practitioners of social media marketing.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.

The definitive guide to social media marketing, widely recognized as the industry standard and a cornerstone of success for students and professionals alike. Written by acclaimed author and marketing professor Tracy L. Tuten, this fifth edition has been meticulously revised to reflect the most recent advancements in social media marketing research and practice. Packed with new case studies and examples featuring renowned brands like Apple, Cadbury, LUSH Cosmetics, and Zoom, it offers a comprehensive and practical understanding of the field. Whether you're a marketing student seeking to excel in your studies or a professional looking to advance your career, this book is an essential resource that will help you achieve your goals. Don't miss out on this invaluable guide to social media marketing excellence!

Weight: 1002g
Dimension: 189 x 247 x 25 (mm)
ISBN-13: 9781529623819
Edition number: 5 Revised edition